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Dana Wallert's Articles

  • The Importance of the "Human Touch" in the Virtual Marketplace
    When working in a online setting, its easy to forget that our clients are humans not other machines!
  • The Golden Rule of Customer Service
    Can the simplest life lessons apply to our sales careers?
  • The Pretty Woman Theory
    Each initial contact we make with a prospective customer can make or break not only that sale, but potentially dozens more.
  • 5 Steps to Becoming a Virtual Assistant
    So you’ve decided you want to start working at home and starting your own business. Now, you’ve heard about being a virtual assistant and thought “I could do that!” Now what?
  • The Green Eggs and Ham Theory
    Sometimes product name recognition isn't enough. A lot of small business owners make the mistake of rushing into site marketing without enough analysis of the possible consequences.
  • The Madonna Approach to SEM
    What in the world does Madonna have to do with Search Engine Marketing? Well, at first glance, probably not much. Stay with me for a few moments, and I think the analogy will become clear.
  • Outsource Your Hiring Process
    More small businesses and hiring managers are choosing to outsource some or all of their hiring process. Hiring a "virtual hiring manager" allows them to focus on their ongoing responsibilities and have piece of mind that an experienced person is going to direct to them the most qualified individuals for their open positions.
  • Small Business Growth With Less Risk
    Instead of diving in head first by hiring an employee, small business owners can "test drive" their ideas by hiring a virtual assistant.
  • Not Your Mother's Retail
    A unique look at the generic world of scripted retail sales.
  • Outsourcing Without Upsetting Lou Dobbs
    With all the negative attention outsourcing American jobs to other countries has received lately, how do you describe your business that depends on other companies outsourcing locally?
  • Virtual Barn help?
    Virtual assistants can be a lifesaver to busy equestrian professionals.
  • Hiring A New Assistant?
    Should I hire a new administrative assistant? What are my other options?

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