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Charley Huang's Articles in Advertising

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  • How To Lower Your PPC Bid and Increase Your Quality Score
    So, you got all your Pay Per Click campaigns setup and running. You are happily paying $0.05 to $0.10 per click and all of a sudden Google decided to slap you and WHAM you wake up in the morning realizing that all your bidding keywords are inactive and you need to pay $5.00 per click. That right, five dollars per click!
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