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Alan Boyer's Articles in Uncategorized

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  • Characteristics of a Good Leader
    I'm always amazed at the answers I get when I ask a group of executives to define a good leader.

    I rarely get the right answer. Read this article to find the answer.
  • Cold Calling Nightmare -- Turn the Nightmare into a Sales Success
    How to Turn the fear of cold calling into your sales success.
  • Company Policy Does More Damage to Customer Service Than Anything Else
    Company policy is frequently the biggest barrier between customer satisfaction and your company.

    It can start with either
    o Company policy
    o Employee trying to do the right thing, but in their eyes the right thing is protecting the company from the stupid customer.
  • Customer Service Problems--Help Your Employees Look at a Customer Complaint from the Customer’s View
    Too many times employees tend to look at a customer complaint, or even a request for help, as an opportunity to do a CYA.

    When you hear an employee saying, "Stupid customer" that is an opportunity for you, as the business owner, or manager, to ask them to find out
    1) What the customer really wanted, and make sure they get it.
    2) Look for a way to prevent the problem for the next customer.
    A CYA statement doesn't deliver the customer what he wants, nor resolve the company problem.
  • Customer Service Warning—What to Watch for That Indicate We Have a Customer Service Problem
    Discover some warning flags that your customer service is not working, that you have some very unhappy customers while your employees are telling you "It's those stupid customers."
  • Do You Hate (or Maybe Dislike) Selling?
    The reason most people hate, or dislike, selling is that they already have a bad perception of a salesman. Therefore, they are afraid they will be perceived as taking advantage of their customers. This can frequently cause people to not get out there to sell, or at least slow down salespeople.

    When you can change that perception to "being the answerman, being the helper" not only will it feel comfortable, but you will see your sales go through the roof.
  • How to Turn a Difficult Meeting into a Positive Meeting
    • Have you ever seen meetings turn into battles, and sometimes people even stop contributing because they fear another battle?
    • Does it seem like every time someone steps up with a positive idea everyone shoots it down.
    • Do your meetings end without providing positive move-forward activities?

    Then here's your answer, read on!
  • Increase Your Referrals, Increase Your Marketing Results With This Little Twist
    Watch your referrals and marketing results explode by trying something just slightly different.

    Turn your marketing results into warm referrals.
  • Increase Your Sales by Giving It Away
    How to Increase Your Sales by giving away as much information to as many people as you can in one setting.

    Your marketing leads will leap, and your sales closes will jump by a factor of 5-10.
  • Increase Your Sales FASTER Dealing with “I’ll Think It Over”
    Dealing with objections like "I'll Think It Over" will increase your sales fast.

    How many times have you heard "I'll Think It Over and Get Back to You?" If you've heard it more than once you probably are missing something in the sales process.

    Read the following article on how to prevent this from happening, and how to deal with it when it does happen and watch your sales success go through the roof.
  • Increasing Business BIGTIME with a Successful Referral System
    Too many businesses leave their referrals to a random happening. Yet, success comes from having a repeatable, successful referral system.

    Here are some ideas to develop a successful referral system.
  • Jack Welch -- Winners Get Back Up on the Horse
  • Lead Generation Isn't About Getting the MOST People, It's About Getting the Most Qualified People
    Too often we think that our marketing, advertising, lead generation is supposed to bring in the MOST PEOPLE it can.

    Your marketing should qualify the leads and provide only the most qualified people. Your sales department's success ratio will go through the roof, and cost of sales will drop.
  • POWER Words That Can Increase Your Sales 2-3 Times
    I have looked and looked for power words for my advertising. They weren't out there in someone's list, they were right there in front of me.

    Here's how to find your most powerful advertising words ever and they will be your own.
  • Powerful Ads and Website Material—Learn from the Best…and the Worst
    How to develop powerful ads and websites. Learn from the best and the worst.
    We must be able to identify the best ads and the worst and then learn how to copy their style and approach.
  • SEO Hints and Tips and Free SEO Tools
    Here are a few simple hints and tips to improve your seach engine position through search engine optimization, SEO. I've also attached free tools to help you do it.

    One tool in particular will not only walk your through optimizing your site, but will teach you how to become a search engine optimization expert.
  • The KYSS Principle—Keep Your Sales Simple, Your Sales Closes Will Explode
    We often let our sales approach get to complex. There are too many decisions for the prospect to make: why should I buy, what is the value, who should I buy it from, can I afford it, can I get it cheaper somewhere else. These all of the things going through a prospect's mind. And what's worse, is that frequently we allow the prospect to wonder through that maze to his own conclusions by himself.

    Simplify and walk him through a simple step by step conclusion that will explode your sales close success.
  • The Secret to Truly Successful Networking
    What kinds of results do you get from networking? Read further to find How to Make Your Networking results go exponential.
  • Time Management Isn't About Managing Your Time, It's Getting Control of You
    Time management is more about managing you and your thoughts than about managing time itself.

    Doing it right can easily increase the results you produce by 50-200%. Actually it is very easy since we assume that 20 times improvement is a possibility when looking at how much time most of us waste.
  • You Might Not Be a Successful Sales Person If ......
    Jeff Foxworthy does a comedy routine, "You Might Be a Redneck if...."

    Here are some things that define an unsuccessful sales person.

    You might not be a successful sales person if....
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