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Alan Boyer's Articles in Marketing

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  • My Ads Don’t Work, So I don’t Do Them Any More
    Many small businesses try an ad or two. They don't get what they expects so their first response is:

    "That didn't work. I'll never try that again."

    That is the first nail in your business coffin. Your main job as a business owner is to deliver a specific number of leads every week, so instead of saying "this doesn't work" it's time to say "I'll find out how to make it work" "I'll find out how to get exactly the required number of prospects to walk through the door this very week and then do it.

    Read on to see how to make it happen.
  • Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
    This is the fastest way to increasing your direct mail marketing.

    This article lays out the internet tools that are traditionally thought of as online marketing tools that can show the way to increase your offline marketing results significantly.
  • Catapult Your Business—How to Get Customers to Chase You to Buy from You
    Most companies try to copy others, yet real success comes from finding something so unique and powerful that you stand head and shoulders above everyone else. You become a customer magnet. People literally chase you, nearly begging to buy instead of the other way around.
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