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Very Superstitious: 'there Are No Accidents'

By: Kenrick Cleveland..

'Very superstitious, writing's on the wall Very superstitious, ladders bout' to fall Thirteen month old baby, broke the lookin' glass Seven years of bad luck, the good things in your past

When you believe in things that you don't understand Then you suffer Superstition ain't the way' --Stevie Wonder, 'Very Superstitious'

Here's a great superstition from our culture: someone sneezes, we say 'God bless you'. Why? This started in the Middle Ages when it was thought that the devil would hop right into your body in moments when we were unguarded, as in the case of the sneeze. Saying these three simple words, 'God bless you', immediately after the sneeze, assured there would be no unfortunate demonic possession.

In the West there are many people who have triskaidekaphobia. This is responsible for many high rise buildings not having a thirteenth floor. In the East a similar superstition is tetraphobia, fear of the number four.

How about walking under a ladder? Does anyone really know where this superstition came from? Not really. But we avoid it. Maybe out of practicality (not wanting something to drop on our heads) but how is it considered "bad luck" if we do? Well, this one dates back to early Christianity. The ladder, the ground, and whatever the ladder is leaning up against. . . this was thought to be like the Holy Trinity and walking through/under violated this putting you on par with the devil.

An acquaintance of mine believes all religion is superstition. In my opinion, he's wrong, but I appreciate his perspective nonetheless as just another example of how frames surround everything we think about and do.

Superstition is defined as 'an irrational belief that an object, action, or circumstance not logically related to a course of events influences its outcome.'

Even Helen Keller's assertion that, "Security is mostly a superstition. It does not exist in nature.... Life is either a daring adventure or nothing," is an example of how diverse we all are, and yet, we all believe in something irrational.

With all this information about superstition, how can we use our prospect's and client's beliefs (irrational beliefs, especially) to persuade them to buy or product or service?

But what I can tell you is that the more our world becomes unstable, the more people look for stability and look for ways to explain things. As a persuader, you have the ability to offer explanations, just the same way that they do to make sense out of their life.

So in the same way that people look for supporting reasons, even nonsensical ones, to explain their reality, and they look to assign blame, we can do the same.

One of my favorite terms born of superstition is "There are no accidents". This presupposes so much and can be used to maneuver. . .'Yes, you've had problems in the past, but those problems are what brought you to this point. And now you're here. And things can move forward for the good. You ended up with me for a reason.'

Is this true and verifiable? No. Absolutely not. But will you be called on it? Unless you're trying to sell my acquaintance, the cynic, who views the world through the frame that everyone is superstitious except him, I seriously doubt it.

Article Source: http://www.gcyarticles.com

Kenrick Cleveland teaches strategies to earn the business of affluent prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion strategies.

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