GCYArticles.com is an Article Directory featuring thousands of articles written by the Internet's top authors

Search Article Directory:

Or browse through our library of Articles written by the Internet's top authors

What you get at GCYArticles.com
	Thousands of expertly written Articles
	Free Content for your website, ezine, and newsletters
	Daily Updates
	Receive article updates via RSS Feeds
	Real Time and Weekly notifications of New Articles

As an Author
	Generate massive publicity for your web site
	Potential readership of millions for your articles
	Increase your traffic and sales
	Boost your reputation, credibility, and name recognition
	Become known as an Expert in your field

Home | Shopping

Click the XML Icon Above to Receive Shopping Articles Via RSS!

The Truth About Diamonds

By: David Cowley

When diamonds are cut properly they will enhance any piece of jewelry. They are stunning to look at, and when the sun catches them, they flash like miniature suns. If you are planning to purchase a diamond then the old adage let the buyer beware has never been truer. Unless you are a trained jeweler you will not have the ability to determine if the quality of the diamond is matched to its purchase price. In fact, even a trained jeweler will not be able to tell if the stone in question is a natural stone or a man made stone without some very expensive equipment.
Diamonds have a mystique about them. Television ads portray them as the ultimate gift of love. Magazine ads want us to believe that a diamond is the only perfect gift to express love. If you plan on purchasing a diamond because you like how it looks or if gives you or your love one pleasure then by all means enjoy. If you plan on purchasing diamonds for investment purposes only you will need to do a lot of research to determine if this is a good idea.
De Beers was founded in South Africa in 1888 and today is the largest producer and seller of diamonds. Almost from the beginning the De Beers company has had a strangle hold on the diamond industry and a huge advertising budget. Diamonds are not as rare as the advertiser would have you to believe. De Beers keeps a huge stockpile of diamonds and tightly controls supply.
De Beers started the very successful advertising campaign A Diamond Is Forever in 1947. The Advertising Age magazine has voted this to be the most recognizable advertising line of the twentieth century. This advertising campaign was designed to discourage diamonds owners from putting their old diamonds back into the market.
The company has created many successful ad campaigns to keep the demand high for Natural Diamonds. The Eternity Ring, a symbol of continuing affection, The Trilogy Ring, symbolizes the past, present and future of a successful relationship, The Right Hand Ring, sold to women as a symbol of independence.
During the Depression era many people were too poor to buy diamonds. Engagement rings were made of fine crystal instead. Many of the depression era rings were quite beautiful and difficult to distinguish from the real thing. The ability to create cubic zirconium happened in the 1950 but it was not until 1979 that it became economically feasible to mass-produce and use them as a diamond substitute. Only a gemologist can tell the difference between a diamond created by nature and a cubic zirconium created in a laboratory
The man-made diamonds made today are of a better quality than the natural ones. A trained jeweler will be unable to determine a real one from a made-one unless he had some very expensive equipment. Insist on a certification before purchasing a diamond for investment purposes. It will tell you the stone's carat weight, its color and clarity, and its flaws. If the seller is unwilling to supply a certification with the diamond then he may not be telling the truth and you should find someone who will. After all when you want to sell the diamond the new owner will want a certification from you.
I recommend this article by Joshua davis on The New Diamond Age. It is an excellent article on the history of man-made diamonds. http://www.wired.com/wired/archive/11.09/diamond.html

Article Source: http://www.gcyarticles.com

David Cowley has created numerous articles on Diamonds. He has also created a Web Site dedicated to Diamonds. Visit www.diamonds-team.com

Please Rate this Article

Not yet Rated

Additional Articles From - Home | Shopping

Unmounted Jewels – The Diamond - By : Archibald Rockwealth
Have You Heard About Pheromones? - By : David Slowski
Four Great Ways to Add to Your Superman Collection - By : Angela Rabson
Discount perfume – quality and affordability in one package - By : David Yuri
Genuine perfumes await you online! - By : David Yuri
Auto Repair Questions: Place Of Relevant Auto Repair Info - By : Tope Ola
Auto Repair Questions: Place Of Relevant Auto Repair Info - By : Tope Ola
Why cannot ladies have huge muscles? - By : Peter johnson
Making the most of your business Promotional Items - By : John Michael
Corporate gifts that make an impression - By : John Michael

Members: Login here

Non-Members: Sign Up for a free account or learn more.

Site Navigation
	Submit Articles
	Top Authors
	Most Popular Articles
	Submission Guidelines
	Ezine Notifications
	Article RSS Feeds

	New Stuff
	About Us
	Link to Us
	Contact Us
	Privacy Policy
	Publisher Guidelines