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Home | Business | Ethics

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The Reality of Online Membership Sites

By: Theresa Cahill

I receive emails and phone calls throughout the week from individuals who have joined programs and need advice on how to market or advertise online.

In many instances, the caller has actually joined a program that is designed to address the very questions they are asking me. I can't help but think, "What's wrong with this picture?"

A program online must supply you with something in return for taking your money. Often the backend or back office portion of a membership features informational products or training in their particular venue. These are the most common forms of memberships.

When considering joining any online program, there are two questions you need to address, whether it is a membership site or not. These two questions are:

1. What is the program selling you for your money?

2. Other than promoting that program to others will it also show you how to make money online for any business?

Hence the dilemma presented above. This person arrived at the membership site sales page. They had predefined reasons for hunting for a membership in the first place. Then, hit with an offer they cannot refuse (vast amounts of cash for telling others about that membership) they totally forgot why they needed it in the first place.

It's true. As the individual was reading about the membership program, and all it's exciting details, somewhere along the way they forgot why they were hunting for a membership, and they got caught up in some fantastic offer of income that might result from their plugging said program to others.

Another possibility is the person really has no current viable idea for starting a business online and, instead, opts to promote that program as if it were their own. Therein lies the problem. You become an affiliate of the program, not the sole proprietor.

When you elect to sell to others, ethically shouldn't you know what it is in the first place?

As I talk or write back and forth with someone, I can tell from the conversation whether someone is - harsh as it may sound - lazy or hard working and determined.

Personally, I can tell from talking to someone or emailing back and forth when someone is doing his or her job or trying to take the easy way. Unfortunately, by taking the easy way they create further difficulties for themselves. How can you sell something to someone when you don't know what you are selling?

If the allure of making money is the only reason for parting with your own, think it through carefully. If you're not one for researching so that at a minimum you can put your own carefully crafted advertisements together, and you think promoting it will be a walk in the park (and you don't have an active mailing list) your job will not be an easy one. Do-able only if you're willing to work very hard promoting something you know nothing about.

If your reason for joining was just the allure of making money with that membership or program, then at the least learn everything there is to know about what you propose to sell. When others join under you, I would hope that you'd agree that you have a moral responsibility to that downline individual to help them succeed, too.

People can sense the difference.

Article Source: http://www.gcyarticles.com

Theresa Cahill invites you to educate yourself in the proper use of online membership programs. Learn how to build a business online at Molten Marketing.
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