Web www.GCYArticles.com

GCYArticles.com is an Article Directory featuring thousands of articles written by the Internet's top authors
Search Article Directory:



Or browse through our library of Articles written by the Internet's top authors
What you get at GCYArticles.com

 
Thousands of expertly written Articles
Free Content for your website, ezine, and newsletters
Daily Updates
Receive article updates via RSS Feeds
Real Time and Weekly notifications of New Articles
As an Author

 
Generate massive publicity for your web site
Potential readership of millions for your articles
Increase your traffic and sales
Boost your reputation, credibility, and name recognition
Become known as an Expert in your field

Home | Internet & Online Businesses | Internet Marketing

Click the XML Icon Above to Receive Internet Marketing Articles Via RSS!

Print This Article

 Post Comment Add To Favorites Email to Friends Ezine Ready

The Green Eggs and Ham Theory

By: Dana Wallert

So, you’ve decided to start your own small business. You’ve chosen the products or services you want to sell. Now, you know it’s time to dive head first into marketing.

Many people mistakenly rush into this process without thinking it all the way through. You are so excited to get your new company’s name out there and to see your web page start popping up on the search engine results pages. It definitely can be a bit intoxicating to see things you created on a medium available to the entire world. But this is where you must force yourself to be more forward thinking.

What do I mean? Well, the easiest way to get your site and your products out there is to just start getting links, links and more links. And of course, you’ll want to start running ads everywhere you can possibly afford to put them.

This is where my “Green Eggs and Ham Theory” comes into play. Now, green eggs and ham have arguably one of the highest name recognition factors in the world. However, how many people do you know that routinely make or want to purchase them?

What does this have to do with your product or service? Well, many experts agree that bulk acquisitions of links and ad placements are one of the fastest ways to get your site to show up in the rankings and searches. But what could they really cost you in the long run?

You must consider what the long term effects of these “quick fix” strategies could be and how much value to place on those effects. First, let’s say that you’ve purchased the cheapest 500 links to your site that you could find. Now, are any of the sites those links are coming from actually relevant to what you’re trying to sell? Are the audiences of those sites potential buyers for your product or service? Or on an even more basic note, are you even able to know what sites your links are going on when you purchase them? These are all important questions to ask yourself because the answers have a very real impact on the long term integrity of your site.

As far as purchasing ads, again the same principles exist. Where are your ads being placed? Do you know for sure that the sites are relevant to yours, while at the same time not your competitors?

It may be a lot more time consuming, but to be confident in your marketing strategies and the integrity of your strategy you’re best off searching for relevant places to place ads and links.

If there’s one thing “Green Eggs and Ham” can teach us, it’s that name recognition is not a surefire ticket to the top of the sales ladder. People must recognize the service or product we’re selling, and they must see it as desirable!

Article Source: http://www.gcyarticles.com

Dana Wallert has extensive experience in sales, marketing and office administration. She is also the owner of a virtual assistant provider focusing on administrative, hr assistance and more. Sign up for her free newsletter at DW Office Solutions.

Please Rate this Article

 

Not yet Rated

Additional Articles From - Home | Internet & Online Businesses | Internet Marketing
Members: Login here

Non-Members: Sign Up for a free account or learn more.
Site Navigation

 
Submit Articles
Top Authors
Most Popular Articles
Submission Guidelines
Ezine Notifications
Article RSS Feeds
 
New Stuff
About Us
Link to Us
Contact Us
Privacy Policy
Publisher Guidelines 


© 2006 GCY Article Directory. All Rights Reserved.
Article Directory with Free content for websites and ezines. Authors submit your articles today and gain more exposure.

Powered by Article Dashboard