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The Global Battery Trade Powerhouse Going Strong

By: Susan Banks Sr

The global battery market is now worth approximately 65 billion US dollars, of which roughly 6 billion dollars is apportioned to rechargeable (secondary) batteries. The growth is estimated at six percent annually through 2011. Australia, India, Ecuador, the Czech Republic and South Korea will record some of the most powerful market gains.

Currently the strongest growth area inside the battery sector is the automotive market, which is going through sound double-digit growth. In the automotive space, HEVs are driving a wave in demand for lithium and other chemical technologies, while the core SLA battery market continues to underpin earnings and show robust growth due to after-market sales and the expanding worldwide fleet of vehicles. Almost 50 percent of the current 15 billion dollar SLA battery market can be attributed to the aftermarket category. Despite recent increases in lead prices, the Sealed lead-acid battery market is likely to experience continued growth owing to its reliability, rugged construction, small cost of repair, better performance compared with other technologies, and the inability to develop a commercially viable alternative technology that could replace SLA batteries in all these aspects.

Another fervent growth sub-category is the PC battery market which is expected to rise from two billion in 2007 at a compound annual growth rate of approximately 9%.

The reality above are copious grounds of just how hot the battery market is for venture capitalists at the moment, and what a vast return they expect if a battery technology discovery should occur. A revolution in this space might be related to the holy-grail, due to habituation on batteries for portability.

Of the many chemical technologies, the Lithium rechargeable battery market is projected to be US9 billion dollars in 2015. Of this growth, the Lithium rechargeable battery market for Hybrid Electric Vehicles is projected to increase from virtually zero in 2004 to about US two billion dollars in 2015 – the equivalent of a 50% year-over-year CAGR. The overall market for Lithium batteries is increasing much faster in terms of production, but as a result of device cost reductions due to improved efficiencies in the production processes and increases in production volumes, aggregate revenue growth is not forecast to accelerate so quickly.

The storage battery market is extremely rivalrous and hence vast sums are spent on R-and-D each quarter. Advanced New chemical technologies,coupled with advancements in old technologies leads industry experts to predict transformations in battery capacity (for equivalent size and weight) of 3 to 4 times over the next five years. This approximate doubling of capacity every 2 and a half years is analogous to moores law in the computer sector which sees memory power doubling every eighteen months.

In terms of disposable batteries, ordinarily a consumer purchases these types of batteries five times per year. Disposable batteries are estimated to have the largest margins per sq foot in most retail stores, and they are often an impulse purchase by the consumer. These types of batteries are sold in more retail shops than any other products, period. This is obviously due to the massive array of products that are heavily reliant on batteries – Many pundits consider battery sales as virtually recession proof.

From an environmental perspective, throwaway batteries are obviously questionable, due to their very nature. The earths landfills are full of the often deadly byproducts of the disposable battery boom. In light of this the European Union has come up and positioned a bill called the European Directive on Batteries, which has finally been ratified and will come into force in 2008, introducing recycling to the market. It is hoped that America and other notable nations will follow this development closely and introduce their own environmental bills.

Article Source: http://www.gcyarticles.com

Susan is a regular contributing moderator to Fuzing.com. This article is proudly brought to you by trade leads from the Automotive Batteries and Chargers section of our Business to Business portal.

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