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Starting Off in Life Insurance Sales - Cold Prospecting

By: Monty Loree

Being in business for myself, I understand the concept of cold prospecting. I have spent years knocking on doors and getting to know people.

Developing a client base is the most costly part of starting life as a life insurance agent. Most newcomers to this business are quite envious of seasoned life insurance agents who already have an extensive client base.

I've been at the start of a sales process where I scratch my head and say, "where do I start" looking for prospects. I have then gone out, checked out a thousand places to figure out who was buying my product or service. All the while knowing that I'm going to strike out with a high percentage of the people and companies that I contact.

There is a benefit to cold prospecting. You need no cash to do it. I've been able to set up businesses with little or no cash by taking the time to do cold prospecting. I use my enthusiam and time. For life insurance agents who are just starting out and with no cash behind them, I can see the appeal for cold prospecting.

Most times the people who have a good reputation and a large client base are those who have put in the agonizing hours working their prospects. As time has passed they've gotten better at getting to know people and developing word of mouth. But in the beginning they've had to do the up front work.

I've found that people who like to take short cuts are those who are impatient and often quit because they don't get quick sales results. In any type of sales, you need to go the distance to learn the skills required to stay in business. Many times you learn valuable lessons after you've failed several times at what you're doing.

Take the time to learn the sales trade.

THE QUESTION: Deal directly with life insurance leads or take the time to learn how to cold prospect?

Article Source: http://www.gcyarticles.com

For life insurance agents. Is it better to start your life insurance career using life insurance leads, or should you take the time to learn to cold prospect? This article compares the benefits of both. www.express-leads.com

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