GCYArticles.com is an Article Directory featuring thousands of articles written by the Internet's top authors

Search Article Directory:

Or browse through our library of Articles written by the Internet's top authors

What you get at GCYArticles.com
	Thousands of expertly written Articles
	Free Content for your website, ezine, and newsletters
	Daily Updates
	Receive article updates via RSS Feeds
	Real Time and Weekly notifications of New Articles

As an Author
	Generate massive publicity for your web site
	Potential readership of millions for your articles
	Increase your traffic and sales
	Boost your reputation, credibility, and name recognition
	Become known as an Expert in your field

Home | Business | Sales

Click the XML Icon Above to Receive Sales Articles Via RSS!

Get High Return with Free CRM: Customer Relationship Software

By: Jim Romano

CRM, or Customer Relationship Management Software, return on investment has not materialized. Interviews with companies that failed to deploy CRM effectively gleaned this:

1. CRM was rushed in as the “Next Best Thing.”
2. Excessive license fees and implementation costs.
3. Endless implementation time lines.
4. Technology complex deployment.
5. Organizational upheaval.
6. Poor adoption rates.
7. No real collaboration or communication with channels.
8. Elusive payback.
9. No after installation reconsideration of goals.
10. Unnecessary customization, including replication of legacy systems.
11. CRM simply mirrors existing, inefficient business practices.
12. Organizations unable to conform to best practices.
13. Failure of management to ask “How do we want to run sales? “
14. Inexperienced trainers.
15. Too much focus on current IT rather than business problem.
16. Lack of executive sponsorship.
17. Systems are complex and hard to learn.
18. Companies are over optimistic when evaluating capabilities.
19. Training is in-effective.

Your personal favorite may not be on the list. But one thing these reasons tend to have in common is that they emphasize the “R” – return side of the equation. It’s astonishing that no one states the obvious: A major reason CRM ROI has been so bad is due to the “I” being high to begin with and higher as the system is implemented, administered and maintained. This number is just way too big! Similarly, there is little attention that typical implementation takes months and that the cost of implementation services is often five or more times the cost of the software. Any one of these factors would be enough to cause misgivings about investing in an expensive CRM tool.

Why Pay High CRM Fees

The suffering Companies are paying 65 USD to well over 100USD per user per month, and receive no value. High fees put high pressure on the organization to force progress which may take time. Professional open source businesses are deploying alternatives to high priced CRM. This low or no cost software model lets the organization breathe; to gain value, to improve the deployment methods, training and support, creating user value and user adoption.

Open source Community software is a strong alternative to high priced software. CRM offerings, with high functionality and none of the pricing pressure, can be had for Free of very low cost. Remarkably, there is a free lunch; the open versions offer in many cases better functionality, more flexibility and higher usability.

Smart companies, part of a vibrant open source community, offer value added services to ensure CRM success; extensive user training programs and strong user support structures. This training, for fee, is onsite, web based, video and hard copy documentation, this support structure is live chat, forums, phone, and wikis. Communities are built to share best practices and even private forums are built for single companies. In doing this, CRM companies are breaking the shackles of high software cost and quickly delivering best of breed, CRM functionality which can be had for FREE. No software expense. The open source community changes the math in the ROI equation. The return is high because the investment is low.

Article Source: http://www.gcyarticles.com

Jim Romano is the founder of DataForceCRM.com and DataForceLeads.com DataForceCRM provides CRM and Customer Relationship Managementand DataForceLeads provides specialty sales software and sales lead management DataForceCRM will provide, for FREE, a full featured CRM to companies that register at www.dataforcecrm.com/CRM_Software. This is a limited time offer and is good for companies with less than 10 users.

Please Rate this Article

Not yet Rated

Additional Articles From - Home | Business | Sales

Members: Login here

Non-Members: Sign Up for a free account or learn more.

Site Navigation
	Submit Articles
	Top Authors
	Most Popular Articles
	Submission Guidelines
	Ezine Notifications
	Article RSS Feeds

	New Stuff
	About Us
	Link to Us
	Contact Us
	Privacy Policy
	Publisher Guidelines