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(Over)Repetition...

By: Jason Marshall

I was thinking about repetition. Repeating your message over and over again.
They say that in an email campaign for example, some sort of positive action isn't taken until on average the seventh mail.
Now there is absolutely no doubt that repeating something undeniably provides more chances to make a sale, get a click (whatever you're after). I wonder how many people take a negative action, and how soon.
If I sign up for,let's say a newsletter, and I get seven that are essentially just ads, I'd call it spam.  Chances are, if they're just ads, I'd have stopped reading and would've unsubscribed before then.
It's a bit tough, the way I see it; I want exposure and my site to be the first thing that leaps to mind when people think of working at home; at the same time I don't want to expose people so much they're desensitized.
I've always been a "be the flame, not the moth" kinda guy. I just try to provide good and useful stuff, that people will want to seek out and I don't really need to promote.  Attraction rather than promotion I guess.
I guess it's a pretty Field of Dreams, "if you build it they will come" typa thing. No doubt it takes a bit of patience; but I've found when people WANT something, it's pretty hard to prevent them from getting it.
I guess the way I see it, if you manage to provide people with something they want, they will automatically provide the repition for you. Plus, they are likely to tell a friend about it. Or two.  And they tell two friends, and they tell two friends...and so on, and so on (I can't even remember what shampoo that was an ad campaign for back in the '70s).
That is the esence of viral marketing I figure, word of mouth. It's not really a new idea at all, but it's got a shiny new name.
New name doesn't make it new though...
Anyway, I'm prone to rambling. I guess the point I'm trying to make is that "repetition" will come; I choose to let people listen over and over rather than say the same things over and over.
I think I'll try some offline marketing, you don't get more oldskool than that. I'll let you know how it goes...

Article Source: http://www.gcyarticles.com

Jason Marshall is the webmaster for Good-Opportunity.com, and a mild mannered reporter by day... No wait - a forklifter by day, student and entrepeneur by night (by choice as well)

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